Genarrative

Some words do more than describe. They generate the future. Generativity is such a word. It names the capacity of an organization to create its own future — and to care for what comes after it. Not as a strategy. As a way of being. Cees Hoogendijk spent five years in formal research on this question. And a lifetime in practice. In this book he brings both together through three clear frames: the Word, the Process, the Organization. He introduces five factors of organizational generativity — Intentionality, Processuality, Performativity, Serendipity and Procreativity — and offers instruments to recognize, assess and strengthen them. But Genarrative is more than a framework. It is a pragademic memoir: personal, processual, and occasionally surprising. A book that does what it describes. One question is whether your organization is generative. Another is: what kind of Genarrator do you want to become? On Becoming a Genarrator is more than an instruction. It is a genuine invitation to co-create. It’s all about organization’s capability to shape their own future.