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Lanterns in the Fog

Lanterns in the Fog

A guide to Creativity, Innovation and Entrepreneurship
Colin Mackenzie
Language: English - 262 pages
Paperback
€35.59
€35.59
Sunlabs Corporation

Synopsis

"Lanterns in the Fog: A Guide to Creativity, Innovation, and Entrepreneurship" is an essential roadmap for both entrepreneurs and intrapreneurs seeking sustained business success in a dynamic market. Authored by Dr. Colin Mackenzie, this comprehensive business book provides a practical toolkit for driving change and transforming an innovative mindset into a thriving venture. It seamlessly integrates the often-neglected yet critical link between product creation and effective sales leadership. The text offers concrete methodologies for developing new products and services, covering key frameworks such as Design Thinking, Lean Startup, and Agile/SCRUM. It provides crucial guidance on securing your venture, including funding, legal structures, and intellectual property protection. A core focus is placed on cultivating a high-performing sales team and mastering the art of sustainable sales and sales leadership. Dr. Mackenzie's work also provides timely reflections on the strategic impacts of Artificial Intelligence (AI), remote work, and sustainability on modern business models. An invaluable academic resource for students and lecturers, and business people.

About Colin Mackenzie

Dr. Colin Mackenzie, DBA, MSc, FHEA, is an accomplished business professional and currently an Associate Professor of Applied Sciences. Bringing a wealth of real-world experience to his academic roles, Dr. Mackenzie teaches a diverse range of business subjects including sales, Human Resources, Change Management, and Leadership. His published works, which include titles like Dynamic Listening - The book for your future, focus on practical, interlinked strategies for improving both personal and business relationships, which he considers the essence of success and happiness. He is a Fellow of the Higher Education Academy (FHEA).

Product specifications

BindingPaperback
LanguageEnglish
Publishing dateThursday, 9 October 2025
Edition1
Pagecount262
Interior colorFull color
Size210 x 297 mm
PublisherSunlabs Corporation
AuthorColin Mackenzie
CategoryBusiness > Other business